If you are serious about yoga, this mat is worth every penny. Seriously you aren't going to find better and the owner challenged my kid to a pushup contest, lost on purpose, and gave her a towel mat on the house. You won't find that personal touch with any other company. I love 2nd Wind!
I was a bit hesitant to spend over $100 on a mat none of my friends had heard of, but decided to risk it. I got the sticky mat and the grip is unreal. The alignment is better than my old Lifeforme and works for any height and pose. As a 500hr yoga teacher I won't be recommending any other mat to my students.
I can honestly say I love the products and customer service. I emailed the company got a response and an offer to call me up to talk about using the alignment and care. Seriously, A++ I feel like this company is a small hidden gem at the moment, they are doing everything right.
I practice yoga often, and was gifted a cork yoga mat from this company for my birthday. It's a really unique gift that not only looks cool but performs amazing.